Thursday, March 25, 2010

It's Thursday???

The Kellogg team has been hard at work with our entrepreneur, Cecile Hardy. We kicked off the week visiting some stores in New Orleans where NOLA Couture is sold. It was great seeing her products in action and visiting with local business leaders. Yesterday, the team got to task strategizing NOLA Couture’s growth strategy. We took a break in the afternoon to listen to mayor-elect, Mitch Landrieu. The perfect cap to the day was a dinner at Ruth’s Chris Steakhouse with local business leaders and Kellogg alumni. Thank you to John and Michelle Payne (our hosts), David Darragh, Henry and Karen Coaxum, and Karl Hoefer. Yesterday, we spent the day hard at work and capped it off with Wednesdays at the Square at a trip to Capdeville.

And today… it was like joining the real world again – working on a deck all day. This experience presents teams with the challenges of real business. The Kellogg team spent our efforts identifying a growth strategy for NOLA Couture. We placed our previous work experience and classroom learnings into action in order to develop recommendations across all aspects of Cecile’s business: Operations, Marketing, Sales, Product Management, Finance, and Strategic Development. It was a unique experience to work with a business that is at a critical inflection point and be able to evaluate it holistically.

We couldn’t find seersucker suits to rent for tomorrow… but we’re ready to rock it. And more importantly, we’re excited to have helped Nola Couture prepare for and meet continued success.

Ciao,
Jessica

PS – How do you get the powder sugar out from CafĂ© du Monde?

Pictures of Team Cornell

Day 1 - Cornell Team pics from St. Bernard Project





War and Peace

I guess it's kind of ironic that the team working with a client whose company uses the name "Piece by Peace" should call its Idea Village work space The War Room. Honestly, when Mike slapped the sign on the exterior door no-one batted an eyelid. When it comes to self awareness and a basic cognition of things such as these the Berkeley Haas team is evidently a bit slow. It must have something to do with all of the pot dispensaries that litter the region surrounding the Berkeley campus. Berkeley's got a reputation, you know. I'm just sayin'.

Rohan prepares for a day of combat with his ideas

At any rate, sometime late yesterday the sign was mysteriously vandalized. Scratched over the word "war" was the well known peace symbol. Maybe we can take a hint after all, and within a few minutes of our arrival back at the IP this morning a retooled version of the sign found its way onto the door. We're the Berkeley Haas team. We've got a reputation to uphold. And nobody knows how to draw peace symbols better than us. We're also rather decent at getting mad about things.

<tangent>
You might remember late last year there were a series of protests across a number of UC campuses, the first of which transpired at UCLA. I recall walking by the Berkeley campus with another Haas classmate who remarked how unconscionable it was that UCLA should hog all the protest glory. "Berkeley won't stand for this," he observed, "I can pretty much guarantee you that something's going to happen tomorrow that will reassert Berkeley's status as the protest capital of the UC system." The next day forty protesters barricaded themselves behind the doors of Wheeler Hall, thereby ensuring that UC Berkeley recaptured its mantle as the undisputed center for latching onto a cause and getting really mad about it.
</tangent>

The re-christened door had its effect. The creative tension of the prior days melted away and the Haas team basked in the newly established resonant harmonic frequencies reflecting off our chamber walls. We were awash in some major good vibes and man, did it feel great. Innovation is an iterative process, circling back around on itself with increasing degrees of refinement. As Wednesday drew to a close, and as the detritus of emptied coffee cups and Oreo wrappers piled up on the table, we came to understand that what had at times been a confusing doubling back had in fact been exactly what we needed: a continual refinement of ideas and concepts. Hell or high water (no pun intended), Traci is going to receive a thick wad of output from the Haas team. We're determined to ensure that the output is actionable and of some ultimate use. Reaching that point has required the repeated discarding and reincorporation of ideas that at one point lacked a meaningful context but later found one. We've got a day to go.

While the light of the day faded, the Haas team emerged from the Peace Room to soak up a bit of local flavor at Wednesday in the Square. Music and booze are integral components of the New Orleans DNA. We enjoyed a bit of both. It was a fitting end to a day that saw the Haas team wage battle with its concepts and secure a lasting peace. It's kind of fitting that on Friday we'll present to none other than General Wesley Clark. I think he might know something about these things.

Wednesday, March 24, 2010

Cornell Team - Day 2

Day 2: Mark Cuban is Ridiculous

Day 2 started early with an 8 o’clock stroll to the city’s Contemporary Arts Center, where we set up shop for the first half of the Monday program. We were welcomed by the Idea Village team, and treated to a nice opening session with Walter Isaacson, the current CEO of the Aspen Institute, recognized author and businessman, and a native to New Orleans. The Week’s corporate sponsors and faculty advisors then rounded out the rest of the morning by introducing themselves and offering to help in any way possible. After a quick lunch break, Dr. Scott Cowen, President of Tulane, spoke to the changing course of both Tulane’s path and curriculum, and the city’s education system as a whole. He again proved as a great example of the ingenuity and spirit currently guiding the city.

We then walked our way down to the IP Building, the home of Idea Village, Launch Pad, and a large number of entrepreneurs and start-ups to kick off the work portion of the week with Chris and Schedulist. We used the segment to strategize about the team’s goals and deliverables, and set up a great framework to help meet Chris’ objectives, and to help his business succeed. Chris and his team have developed a true software-as-a-service solution to deal with nurse staffing issues currently plaguing acute and long term care health facilities. With a clear and present market opportunity, the team set out to help build the company’s launch plan and sales process, and to inform a number of other initiatives.

The evening started off with a dinner at the Superdome, provided by NakedPizza, and a short presentation by none other than Dallas Maverick’s owner Mark Cuban. True to form, Cuban made sure to blur the line between reasonable and completely ridiculous, and in between some pretty entertaining anecdotes, he did ultimately manage to provide some pretty pertinent advice for today’s entrepreneurs; work ethic, dedication, and sales are all part of the components that make a company successful. We then wandered over to the Hornet’s arena to catch the evening’s game, which saw the Hornets come back from a big deficit to pull out a nice win over the Mavericks. And of course the night wouldn’t have been complete without the obligatory stop at Bourbon Street to chat up the locals and to further check out the local fare…

New Orleans Entrepreneur Week :30 Spot



New Orleans Entrepreneur Week 2010 // :30 Spot from Deltree on Vimeo.


The Value of an MBA?

This week is putting our MBA skills to test. Can we provide the business strategy Tutti Dynamics needs to develop and market an innovative product concept? Is it possible to do all this work within four days? More importantly – though – last night’s events at two cocktail parties full of New Orleans power elites put our hard won networking abilities to the test. Had all those late nights in Lincoln Park bars finally paid off?

Booth – and this may just embarrass our school – has an orientation program called ‘mocktail’ for first year students. Second years pretend to be corporate recruiters while first years pretend to be eager job hunters. In a contrived cocktail party/networking, second years teach first years the subtle fineries of networking etiquette: (1) how to enter conversations - always introduce yourself (2) how to exit conversations - “I need a refill” is acceptable while “you are so boring that you make me want to poke myself in the eye” is not (3) how to ask for business cards – say ‘please’ instead of grabbing the person’s purse, riffling through it, in order to find their ‘digits.’

The challenge: Could we apply these networking principals in an actual setting? Would we choke under the pressure of meeting the president of the Hornets? Could we converse with people who actually have important jobs –not just other MBAS who talk about the prestigious positions they will have? Do we have the ability to convert that pleasant chat into an actual connection?

I could go into the details of these conversations, but that wouldn’t be in true Chicago style, so I’ll let the numbers tell you the value of our MBA.

· Chicago Booth Representatives at Networking Events: 8

· Important People at Events: 41

· Business Cards received: 97

· LinkedIN Invitations Already Accepted: 12

· LinkedIN Invitations Pending: 32

· Potential Job Leads: 3

· # of invitations to “get in touch with me later:” 24

· Follow-up emails sent to new contacts: 31

· Percent of Conversations Converted into Business Card Exchange: 82%

· NPV Value of Contacts: $92,350

· Enjoying benetes and iced coffee with your 15 new best New Orleans friends: Priceless

Tuesday, March 23, 2010

Insights, Imperatives and Home Cookin'

MBA students, almost by definition, are a bunch of alpha types. We've got opinions—sometimes informed, sometimes not. And we like to share them. The Haas team engaged in a lot of vociferous opinion sharing today. What was making the air in the room so hot? Perhaps it was the sun beaming through the window. Yeah, it was the sun. That's it.

Who says Berkeley students are all namby-pamby peaceniks? Tempers fray as Mike settles his score with Sandeep.

More seriously, we made a lot of headway today. The challenges facing our client are not trivial, and we're determined to tackle those challenges in a way that makes the best of our knowledge and experience. There are eight of us on the team—we're Carmie C and the Sensuous Seven—and we've all got something useful to add to the conversation. Today was an exercise in navigating each of our respective inputs and moving them through the innovation process.

Stanford, Kellogg—who are are always called "Kellogg" and never "Northwestern"; interesting, huh?—Chicago and Cornell are bona fide top-tier schools. That's beyond question. And they all boast outstanding faculty members. At Haas we've got Sara Beckman, and today was so much about the direct application of Sara Beckman and Michael Barry's framework for innovative thinking. I could go into it at length but I'll hold back for now. Suffice it to write that you should spend a minute reading about it. While plenty of observations, frameworks and imperatives were cast around "The War Room"—as we've affectionately come to call our digs—we nonetheless managed to find our way through to a few solutions. Or so we think.

But that was in many ways a distraction from what initially presented itself as today's main event: an address by the eminently charismatic Mayor Elect of New Orleans, Mitch Landrieu. The man has a way about him. His delivery is at once punchy and poignant. He's adept at maintaining an accessible narrative replete with anecdotes pertaining to children and Wendy's chicken nuggets and the framing of the tribulations of New Orleans as major national security issue. Mitch's verbal tapestry is colorful, rich and hung right there in front of the audience to enjoy or reject.

Mitch led me to cast my mind back to the night before and our hour in the company of Mark Cuban. Both men possess salient personalities, and in my mind's eye I toyed with the thought of Mitch and Mark going mano-a-mano in a Battle Royale of soaring invective. Mark would yell "bullshit!" at Mitch and Mitch would rub his head, gesture forcefully at Mark and tell him that he'd never truly testing himself until he'd run for public office, or something to that effect. Ah, what food for thought. It'll probably never happen. But if it did, it sure would be fun to watch.

I honestly thought that would represent the highlight of my day—Mitch and his laser-like ability to extract from an audience question the absolute essence of what was being asked. But I was wrong. The true highlight was the dinner the Haas team spent in the company of our local hosts (keep your web site jokes to yourself), Tom and Dian Winindger. That hoary old cliche about Southern hospitality; it's true. Perched on the upper level of an old yet tastefully remodeled building overlooking Prytania Street, the Haas team joined their entrepreneur in the company of Tom, Dian and their band of associates. It was a private event and we'll leave it as such. Although in what we now know to be true New Orleans style, we ate well, we drank much and we shared a few good stories about bad times and good... Mostly good.

It was a dinner that didn't suck.