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The Kellogg team has been hard at work with our entrepreneur, Cecile Hardy. We kicked off the week visiting some stores in New Orleans where NOLA Couture is sold. It was great seeing her products in action and visiting with local business leaders. Yesterday, the team got to task strategizing NOLA Couture’s growth strategy. We took a break in the afternoon to listen to mayor-elect, Mitch Landrieu. The perfect cap to the day was a dinner at Ruth’s Chris Steakhouse with local business leaders and Kellogg alumni. Thank you to John and Michelle Payne (our hosts), David Darragh, Henry and Karen Coaxum, and Karl Hoefer. Yesterday, we spent the day hard at work and capped it off with Wednesdays at the Square at a trip to Capdeville.
And today… it was like joining the real world again – working on a deck all day. This experience presents teams with the challenges of real business. The Kellogg team spent our efforts identifying a growth strategy for NOLA Couture. We placed our previous work experience and classroom learnings into action in order to develop recommendations across all aspects of Cecile’s business: Operations, Marketing, Sales, Product Management, Finance, and Strategic Development. It was a unique experience to work with a business that is at a critical inflection point and be able to evaluate it holistically.
We couldn’t find seersucker suits to rent for tomorrow… but we’re ready to rock it. And more importantly, we’re excited to have helped Nola Couture prepare for and meet continued success.
Ciao,
Jessica
PS – How do you get the powder sugar out from Café du Monde?
This week is putting our MBA skills to test. Can we provide the business strategy Tutti Dynamics needs to develop and market an innovative product concept? Is it possible to do all this work within four days? More importantly – though – last night’s events at two cocktail parties full of New Orleans power elites put our hard won networking abilities to the test. Had all those late nights in Lincoln Park bars finally paid off?
Booth – and this may just embarrass our school – has an orientation program called ‘mocktail’ for first year students. Second years pretend to be corporate recruiters while first years pretend to be eager job hunters. In a contrived cocktail party/networking, second years teach first years the subtle fineries of networking etiquette: (1) how to enter conversations - always introduce yourself (2) how to exit conversations - “I need a refill” is acceptable while “you are so boring that you make me want to poke myself in the eye” is not (3) how to ask for business cards – say ‘please’ instead of grabbing the person’s purse, riffling through it, in order to find their ‘digits.’
The challenge: Could we apply these networking principals in an actual setting? Would we choke under the pressure of meeting the president of the Hornets? Could we converse with people who actually have important jobs –not just other MBAS who talk about the prestigious positions they will have? Do we have the ability to convert that pleasant chat into an actual connection?
I could go into the details of these conversations, but that wouldn’t be in true Chicago style, so I’ll let the numbers tell you the value of our MBA.
· Chicago Booth Representatives at Networking Events: 8We got to the blogging game a little late, but we wanted to share the highlights of our NOLA visit thus far. Yesterday started with a visit to the St. Bernard Project, www.stbernardproject.org , followed by an unplanned hour long tour of the 9th ward (lesson: bring your own directions on bus tours). The founder of the St Bernard Project welcomed us with a passionate speech about the continued need for housing in this city. After all they have been through there are still an estimated 12,500 families who are without housing. Prior to Katrina most of the families in St Bernard Parish were home owners, there was 4% unemployment and extended families all lived within a few blocks of each other. This tremendous asset became a liability when Katrina hit, as all the resources for entire families was destroyed. Having heard about this great need, we got to work on rebuilding a home. We only had a few hours, but we managed to hang some drywall and make a little progress. It was really inspiring to see the St Bernard Project’s work and the huge impact they have had on the lives of over 300 families.
You can’t come to St Bernard and not think about Katrina- evidence of it is everywhere. The homes still have the grim spray painted markings that were left by the army and National Guard searchers indicating how many bodies were found inside. Many homes are boarded up, and there are empty lots everywhere from homes that were torn down. Amongst this damage are beautifully restored homes that have no sign of damage.
After using our MBA finance skills to hang drywall, we used the other half of our degree at a Sustainable Greenbuild house networking event. Outside of the delicious Cajun jumbalaya, the “write on your hand photo event” was the undisputed high point.
What is that, you’re thinking? Here’s how the process worked: (1) Have someone write your desired message for New Orleans across the palm of your hands (2) Enter a small white room converted into a temporary photo studio (3) Awkardly (speaking for myself) stand in front of light, put your newly inked hands extremely close to your face, and send off your message with a smile.
Both participatory art and party activity, this photo event united us through our shared messages of hope and progress for New Orleans. Even though one or our photo-shy team members twice deviously evaded the pressure to sully his hands, most people appreciated the activity à recommend for replication at future events.
In the evening, we gathered at Café Reconcile for dinner. Amazing food and we got to really gather as a team for the first time. Here I have to brag that the Booth team is lucky enough to have the best entrepreneur- Darren is a musician, entrepreneur, a Macrobiotic (you know- ying, yang, salt, sugar) and all around great guy. We took our team out to one of the city’s best jazz clubs and heard a great set played by Jason Marsalis and band. Sitting in the balcony, sipping a Ribbeta Strawberry beer was the quintessential NO experience.
Monday Morning:
We gathered at 7:15 to head to the Contemporary Arts Center. The unseasonably cold weather persisted, making us feel like we never left Chicago.
The events started at the new Contemporary Art Center in downtown New Orleans, a massive building full of open concrete plans, curving stairwells and exposed ductwork. I didn’t see any of the art, but I hope it is as cool as the building.
Walter Isaacson, CEO of the Aspen Institute/New Orleans Native. A man with both a local and global vision, he focused his speech on the role of entrepeneurship in revitalizing New Orleans. He highlighted Katrina’s role in reawakening the city’s creative roots, causing the city to cast off the tradition of returning to a post-hurricane ‘malaise.’ A TFA board member, he was particularly enamored by viral growth of charter schools in the New Orleans Area, as the city moves towards having one of the most decentralized school districts in the country. He now (jokingly) suggests that ailing cities get their own hurricane to help them start over again. (I wouldn’t suggest repeating that unless you’re from New Orleans.) He also discussed the uniquely creative New Orlienean culture. One of the more racially integrated cities, New Orleans history and present as a place of where cultures clash, New Orleans is a natural home for new ideas and creative industries.
Well it is on in NOLA. It is a pleasure to join the Idea Village blogging community as the representative from the Kellogg School of Management.
It’s the third day that I’ve been here getting to know the Idea Village and the entrepreneurship community in New Orleans. For the past two days, I have gotten immersed in New Orleans. We kicked off the trip with a crawfish boil, second line parade, home build in St. Bernard parish with the St. Bernard Project, tour of New Orleans, and dinner at Café Reconcile – among many other fantastic experiences.
Today, the team is excited to see our entrepreneur’s wares in local boutiques. Cecile Hardy, a New Orleans native, created NOLA Couture. NOLA Couture is a New Orleans based clothing line known for its unique prints that are inspired by New Orleans and the South.
So what am I most looking forward to today? It’s a long list: getting to know Cecile better, seeing her business in action, and capping off the day watching the Hornets play the Mavericks.
We’re starting this morning with a speech from Walter Isaacson, CEO of the Aspen Institute. See ya later!
~ Jessica